Unfabled
Sustainable & toxic-free female wellness products
448%
New Customer Acquisition
within 6 months
410%
Gross Revenue
within 6 months
1400%
Spend
930%
Revenue
22%
Annual student enrolments
217%
Website traffic
274%
YouTube view rate
89%
TikTok followers in 3 months
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CPA
68%
herpotherm CPA
Unfabled were facing an ongoing battle to scale & hit CAC targets. We flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. We then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. We've been working closely with their creative & product specialists, driving consistency throughout the user journey. In the first quarter working together, revenue increased 151%, new customers 136% & MER 45%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. We flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. We then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. We've been working closely with their creative & product specialists, driving consistency throughout the user journey. In the first quarter working together, revenue increased 151%, new customers 136% & MER 45%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. We flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. We then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. We've been working closely with their creative & product specialists, driving consistency throughout the user journey. In the first quarter working together, revenue increased 151%, new customers 136% & MER 45%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. We flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. We then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. We've been working closely with their creative & product specialists, driving consistency throughout the user journey. In the first quarter working together, revenue increased 151%, new customers 136% & MER 45%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. We flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. We then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. We've been working closely with their creative & product specialists, driving consistency throughout the user journey. In the first quarter working together, revenue increased 151%, new customers 136% & MER 45%.
"Working with Char has been transformational for Unfabled. After struggling with paid Facebook ads for years, Char developed a methodical testing strategy that finally works. She creates comprehensive plans and communicates them clearly with our team, making the whole process seamless. She’s scaled our ad spend while improving CAC and media efficiency, and we’ve finally found a partner who can unlock the business growth we’ve been shooting for. Beyond her expertise, Char is an absolute delight to work with – she’s become a true extension of our team. We can’t wait to continue scaling Unfabled with Char by our side."
-HANNAH SAMANO, UNFABLED.CO